Talk to Gen Z. They’re the experts of Gen Z.
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Thursday, December 22, 2022
 | Talk to Gen Z. They’re the experts of Gen Z.“To engage younger audiences in science journalism, news organizations have to talk to them to see what sparks their curiosity.” By Martina Efeyini. |
 | News organizations step up their support for caregivers“News organizations — particularly the ones that have spent the past couple years reporting on caregivers hitting their breaking point — can no longer afford not to prioritize the needs of caregivers on their own staffs.” By Cari Nazeer and Emily Goligoski. |
 | Journalists wake up to the power of prediction markets“Your audience collectively knows much more than you do.” By Walter Frick. |
 | The “creator economy” will be astroturfed“We cannot allow rich and powerful creators to disguise themselves as grassroots or to seize power online in order to promote extremist ideology.” By Taylor Lorenz. |
 | “Everything sucks. Good luck to you.”“It's no wonder that news consumption is plummeting and users are left feeling confused or overwhelmed.” By S. Mitra Kalita. |
 | Partisan local news networks will collaborate“Networks with aligned interests will boost each other's narratives in a coordinated fashion to inundate readers with the same message from different places.” By Priyanjana Bengani. |
 | AI enters the newsroom“These tools could change how reporters do their jobs — freeing them up to spend more time interviewing sources and digging up information and less time transcribing interviews and writing daily stories on deadline.” By Peter Sterne. |
 | The independent news industry gets a roadmap to sustainability“How a news business compares to others matters much less than how successfully it meets its own goals.” By Lisa Heyamoto. |
 | Independent news businesses lead the way on healthy work cultures“Traditional ‘HR’ is changing, and independent news organizations are helping the journalism industry catch up.” By Anika Anand. |
 | Journalists work from a place of harm reduction“Next year, I want more people to ask: What would journalism premised on harm reduction look like?” By Janelle Salanga. |
 | Thinking and acting collectively to save the news“It's proving a powerful approach to solve the complicated challenges of reinventing a more inclusive, equitable news world for all of us.” By Sue Cross. |
 | Journalists productively harness generative AI tools“It's probably better to think of these tools as internal newsroom tools, making suggestions to reporters and editors rather than generating text that will be directly published.” By Nicholas Diakopoulos. |
 | Local journalism steps up to the challenge of civic coverage“There is an urgent need to focus election coverage on the issues and the civic process — not the candidate horse race.” By Jim Friedlich. |
 | Mission-driven metrics become our North Star“Gorging on data to micro-target users won't help us make the major difference necessary to earn people’s trust.” By Mary Walter-Brown and Tristan Loper. |
 | The year of the climate journalism strategy“As the warnings of scientists about a heating atmosphere intensify but audience engagement tends to lag behind expectations, many news organizations in 2023 will decide that their climate coverage needs a serious upgrade.” By Alexandra Borchardt. |
 | Workers demand to be paid what the job is worth“Journalists should not only demand the wages we deserve, we should ask for the lifestyle flexibility we need.” By Doris Truong. |
 | Nonprofit local news shows that it can scale“We are beginning to see the maturation of and experimentation by a number of individual organizations showing how nonprofit news can scale.” By Sarabeth Berman. |
 | Podcasting goes local“Podcasting will grow as an essential source of news, storytelling, and opportunity within local communities.” By Kerri Hoffman. |
 | Journalism startups will think beyond English“There is much we can learn from our American colleagues. But there is as least as much we can't.” By Jakob Moll. |
 | The year advertisers stop funding misinformation“When brands stop advertising on misinformation sites and instead advertise on quality news sites, their CPM price for ads goes down and engagement with their ads goes up.” By Gordon Crovitz. |
What We’re Reading
The 19th / Jennifer Gerson
Amna Nawaz is stepping into history at PBS, and she hopes to make room for others like her →
“When you come up through a career like mine when so often you are ‘the only’ in the room — whether that's woman or person of color or anything — when you get in that room, you think a lot about who is still not in that room with you.”
Current / Liz Reid
Rollout of NPR Network donations tests more than the public radio giving experience →
“There’s potential. It could be fabulous or it could just be a big freaking song and dance…that’s the next step to [NPR] saying they don't need us.”
ProPublica / Craig Silverman and Ruth Talbot
Porn, piracy, fraud: What lurks inside Google’s black box ad empire →
“ProPublica spent months trying to crack open Google's black box ad business.”
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