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You didn’t hear this from me, but Defector is getting a subscriber boost from its podcast Normal Gossip

Nieman Lab: The Daily Digest

You didn’t hear this from me, but Defector is getting a subscriber boost from its podcast Normal Gossip

The sports and culture website earns 95% of its revenue from subscriptions. When Normal Gossip launched paid subscriptions last month, the podcast gave Defector its biggest one-week increase in more than a year. By Sarah Scire.

“I follow all these pages and I still don't get answers”: This new report is a great example of centering consumers in local news research

“I think [news] could do a better job explaining what major bills will do and the impact it’ll have.” By Laura Hazard Owen.
What We’re Reading
New York Times / Benjamin Mullin
Juana Summers will be the new co-host of NPR's “All Things Considered” and the “Consider This” podcast →
"We know that the audiences of the future are on new and different platforms. And if we want to reach younger and more diverse audiences, we have to be there with them."
Vanity Fair / Charlotte Klein
“Please stop”: Twitter flare-ups and Slack spats have upended the Washington Post newsroom →
The social media meltdown puts a spotlight on executive editor Sally Buzbee, who just last week celebrated her one-year anniversary as the paper's top editor. Her predecessor, Marty Baron, took issue with how journalists used Twitter, but failed to enact a new social media policy.
Local Media Association
Does a new CMS deliver enough return on investment to justify the time and expense needed to convert? →
Many small news outlets ask themselves something similar. Here’s what happened when The Atlanta Voice, New York Amsterdam News, Houston Defender Network, and The Washington Informer upgraded.
Columbia Journalism Review
Two and a half years of journalists scrambling to make sense of an ever-changing pandemic →
This sprawling CJR package has testimonials, photographs of reporters’ notes, “soundscapes” from news broadcasts, and a timeline that includes periods of covering denial and mass death.
Honey Stay Super / Kimberly Harrington
A brief history of McSweeney’s and guns with editor Chris Monks →
“Some of our best pieces have clearly been written from sincere places of anger and grief, and they transcend any fears I have of it looking like we're posting something for the wrong reasons.”
Poynter / Rick Edmonds
Gannett is cutting daily editorial pages at its regional papers →
The reasoning? “Routine editorials, point-of-view syndicated columns and many commissioned guest essays consistently turn up as the most poorly read articles online” and “Readers do not want to be lectured at or told what to think.”
the Guardian / Amanda Meade
Australia’s ABC plans to abolish 58 librarian and archivist jobs, and make journalists research and archive their own stories →
“The gutting of the archive staff follows the dismantling of the ABC's historic sound and reference libraries in 2018.”
Rest of World / Andrew Deck
Disinformation is spiking on TikTok ahead of Kenya’s general elections →
“The view counts on videos flagged in the [Mozilla Foundation] report, relative to the number of account subscribers, indicate that they've been ‘algorithmically boosted’ by TikTok's recommendation feed. ‘The For You page is not only able to give [these videos] wings, but it's able to give them a rocket booster.'”
Digiday / Sara Guaglione
How Vox Media is expanding its e-commerce business with newsletters →
“We don't want to be overly reliant on just getting our audience through Google search. That's not to say Google search is not important. It's very, very important. We still rely on that channel to drive a lot of intent-driven traffic. But we don't want to get overly reliant on it and we want to have a good, diversified mix of where our shopping audience comes to us. We believe email is a channel we should be focused on because it is so highly engaged and loyal.”
Washington Post / Terrence McCoy
Hopes dim days after a British journalist’s disappearance in Brazil →
“Dom Phillips, a frequent contributor to the Guardian and onetime contract writer for The Washington Post, had gone missing with his traveling companion, Bruno Pereira, a longtime official of Brazil's Indigenous rights organization.”
The New Yorker / Gideon Lewis-Kraus

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